About Us

The Farm today faces many challenges in order to reach a profitable result. FarmGuru is a pivotal initiative of CashPe Agri Retail Pvt. Ltd., with a socio-commercial objective of creating significant and sustainable impact on farm yield and profits. FarmGuru, a technology-led initiative, is a farmer focused business which advices farmers on Quality Original Inputs which helps in increasing yield. 

Our vision is to have millions of farmers resulting in better yields through their smartphones, and make better choices through Agri Science and phone driven applications, with the singular focus of translating ‘People Power’ into ‘Paisa Power’ for the farmer fraternity. 

FarmGuru strives to deliver the following simple but relevant and tangible benefits to farmers;

Quality is Guru
FarmGuru deals in only curated A1 Quality products directly from the manufacturers or their representatives thereby ensuring that the farm yield is not impacted due to sub-standard or spurious inputs.

Transparency is Guru
 FarmGuru ensures that each participating farmer has equal and adequate information on items like price, thresholds, participating farmers, etc for him to make an informed decision.

 Convenience is Guru
This is the beauty – low prices, A1 quality, and transparent information … all at no extra effort. The entire facility is available to the farmer 24 x 7 on his smartphone, with regular updates through SMS and Whatsapp. Our call centre is equipped to handle and solve any queries from our farmers.